Since Instagram has over 1 billion users now, there have to be some rules set in place. These are called the Instagram community guidelines. However, we all know they’re not guidelines, because if you break any of these guidelines, then you could have your account permanently deleted.
Instagram was created to be a space for creatives to share photos and updates of their life. Designed for photography and visual arts, Instagram has definitely steered away from that a little bit. It’s now one of the most popular social media sites, meaning it can get quite saturated with the wrong thing sometimes.
Instagram wants to make sure their community guidelines help keep Instagram a safe and authentic space where everyone is treated with respect.
What Are The Instagram Community Guidelines?
The main guidelines include:
- Post only your own photos and videos. Instagram frowns upon stealing or reposting other people’s permission.
- Always follow the law. It’s a bit vague but hopefully they clear that up later on!
- Respect everyone. Instagram has been in the spotlight for being a place that isn’t great for mental health. Of course, this comes down to the people on Instagram rather than the app itself, so Instagram are taking online bullying more serious.
- Don’t spam people.
- Don’t post nudity.
Instagram celebrates a diverse community of people, but this can only be successful if people are respectful. These community guidelines are here to encourage respect and kindness in this massive online community.
Well, Instagram has the right to delete your content, disable your account, and other restrictions.
Let’s look at each community guideline in more detail.
1. Only Share Your Photos
Instagram’s first community guideline is to only share your own photos or videos, or content that you have the right to post.
This means that you either post pictures you have personally taken, and therefore own the right to them. On the other hand, you can get permission from others to share their content.
One way to do this is to purchase an image. You can purchase an image directly from a creator, or their website, or an online source.
Another way to get permission to share content is to ask. Perhaps you’re a small business and you want to share a customer’s photo of your product. Usually, this is a pretty simple thing to do. You can reach out to the customer and ask permission to share their images. They’ll usually say yes, but of course, the decent thing to do is credit them so they get extra exposure, too.
2. Be Appropriate For A Diverse Audience.
Know Your Digital Goals
3. Be Meaningful And Genuine
4. Follow The Law
Thankfully, Instagram goes into more detail on this community guideline.
They claim that “Instagram is not a place to support or praise terrorism, organized crime or hate groups. Offering sexual services, buying or selling firearms, alcohol, and tobacco products between private individuals, and buying or selling illegal or prescription drugs (even if legal in your region) is also not allowed. Instagram also prohibits the sale of live animals between private individuals, though brick-and-mortar stores may offer these sales. No one may coordinate poaching or selling of endangered species or their parts.”
These may seem like obvious rules but in a community this large, these things happen more often than one might expect. Therefore, Instagram will take legal action if anyone violates the law.
You must always follow the law when offering to buy or sell goods. If you want to promote online gambling, real money games or the lottery, you need to get Instagram’s permission first.
Instagram also has a zero-tolerance when it comes to sharing sexual content involving minors or threatening to share intimate images of others.
It’s great that Instagram is so on top of these rules to ensure the online environment is as safe and secure as possible.
5. Respect Others Online
Along with Instagram’s guideline to be kind, they also ask that their members are respectful. Instagram will remove any content that contains threats, hate speech, targets private individuals to degrade or shame them, blackmail, harassment and repeated unwanted messages.
In fact, if you feel this happens to you more than you’d like, you can turn your comment sections off to limit unwanted comments.
On the other hand, Instagram does “generally allow” stronger conversation about celebrities, better-known influencers, and politicians since they believe it is that individual’s choice to have a career that is so public.
Instagram does not tolerate bullying based on someone’s sex, gender, gender identity, religious affiliation, national origin, race, ethnicity, sexual orientation, disabilities or diseases.
Instagram celebrates a diverse platform and wants it to remain a safe space for each individual.
Threats are also not tolerated whether that’s a threat of theft, vandalism or financial harm.
6. Be Considerate When Sharing Newsworthy Content
When something major happens in the news, social media picks it up fast. While this is important for spreading awareness, graphic photos and images violate Instagram’s community guidelines. It’s important to remember there are young people on the platform, too.
Instagram add, “We understand that people often share this kind of content to condemn, raise awareness or educate. If you do share content for these reasons, we encourage you to caption your photo with a warning about graphic violence. Sharing graphic images for sadistic pleasure or to glorify violence is never allowed.”
Community is the next level to interaction with our customers, If you did you can easy to swift your customers to different social media. (Email and facebook group is the greate place to build it)
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!