Tip #1: Have A Complete Profile To Get Followers On Instagram
When someone discovers your Instagram profile, they will probably decide in less than a minute if they’ll follow you. Ultimately, you have 60 seconds to impress. Let’s talk about what you can do to entice people to follow you. Have a theme across the whole page. Not just your photos, but your Instagram story highlights, profile photo and your bio. Your Instagram page needs to look like a whole brand. Take one for example. Her profile is cozy and authentic as soon as you discover her. All her photos complement each other; the story highlights match the color palette of her page; her bio is clear on what she and her account are about; her profile picture uses the same filter as her main photos.Instagram Profile With Clear Cozy Green ThemeMake sure you plan out how your feed will look to new visitors so they are more excited to follow you. Be active in stories. People will likely click on your Instagram stories when they first discover your feed. Make sure you always have something going on in your stories. That content should be exciting for anyone who comes across it, clear, aesthetic and creative. Don’t post low-quality images of your breakfast. Post stuff that is relevant to your account! Focus on the photos. Even though we said that your whole brand needs to be consistent, photos, of course, are the most important thing. So make sure that when you look at your Instagram feed, it’s consistent, quality and creative.
Tip #2: Learn How To Photograph And Edit
As for editing, it’s time to retire from Instagram’s own filters and invest in some great editing apps.
Lightroom. This is what the professionals are using. Thankfully, the Lightroom mobile app is free! If you get the PC version though, you get a lot more options and it’s easier to use. If you’re just trying it out though, get the mobile version. From there, you can purchase Instagram presets from influencers and Etsy shops.
- Instagrammers like Phil Chester create their own Lightroom mobile presets for affordable prices. Filters like this can take your photos to a whole new level and help you get a consistent theme.
- Another great app that a lot of professionals use is VSCO. It’s free to download and some of the filters are free. But if you invest in the yearly membership ($19.99) then you’re in for a treat! You’ll get over 100 filters and great advanced editing tools. You can change the hue, saturation and lightness of each individual color in your photo.
- Color Story is a new editing app with great filters! It has a yearly membership cost which is similar to VSCO. It comes with over 100 editing filters, too. You can also use this app to plan out your Instagram feed so you know what your photos look like side by side.
- Once you find the app you like for general filters, why not experiment with special effects? Apps like Afterlight, Prequel, A Design Kit, and Photofox all have special effects that you can add to your photos like stickers, backdrops and dust effects!
Tip #3: Use Instagram Stories To Get Followers On Instagram
Your Instagram stories should be as planned out as your feed. Sticking to a consistent theme within your stories is super important, too. While it’s good to experiment from time to time, have a general theme to your stories. Maybe choose a few different filters you’ll use and stick with them. Instagram stories have it’s own special filters when you go to record. You can save them and they will come up first when choosing your Instagram story filter! Plus, they are all free. However, if you have a VSCO membership, you can actually add filters to videos, too. It’s a great idea to add your normal filter to your Instagram stories so that followers make the connection between you and your story. Another great tip is to use Instagram story templates from brands like Unfold or StoryLuxe. They are totally free apps with lots of great options! It’s a good way to make collages or fit your landscape photo into Instagram story dimensions. Once your Instagram stories are aesthetic and interesting to your audience, more people will see them. Continue working hard on your Instagram stories to get new followers on Instagram and eventually, grow your audience!
Tip #4: Build Authentic Relationships
Above all, it’s important that you use your Instagram account to build lasting and authentic relationships with your followers, customers and other brands. This is your online place to shine and make an influence in a specific community. Make sure you’re always kind, approachable, smart and creative. It’s not hard to build an audience on Instagram if you follow these steps, but maintaining that audience is the tricky part! Every time you post, you want it to be as awesome as possible. Kindness and laughter is the greatest way to do that above everything else. Project yourself into your Instagram captions, ask questions, reply to comments and DMs, and don’t buy your followers.
Build the relationship with your customers. build your trust with your customers. you will build the first deal with your friends.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!